#NOTOMO is the future generations mindset. No Tomorrow, living in the moment of instant gratification. It is not time itself that matters, but what we do with it.

This #NOTOMO inspires the menswear collection.

The autumn/winter sports luxe inspired #athleisure collection targets young men in the age range of 20-35 years. The #NOTOMO customers are experts in transitional dressing, integrating premium sportswear into their everyday wardrobe. They place a premium on the health and fitness lifestyle. Boutique gyms and workout time is an essential luxury and central to their social lives. They adapt to transitional dressing for all situations between gym, office and cocktails.

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The inspiration of this collection derives from the sports fencing and boxing. The playful mixture between mesh and lightweight materials, gives the pieces a varying texture. The collection is based on minimalistic attributes working with the garment cut and material rather than color and patterns. The fencing masks inspired the collection with the use of mesh. These are seen in different side panels of sweaters, pants and tops. The use of nylon with P/D fire finish material with a slight shine make natural wrinkles that mirror the fencing suit, metallic sword as well as the wrinkles of the boxing gloves and hand wraps. The waistbands are inspired by the boxing pants with an integrated elastic. #NOTOMO is making simple the true nobility.

DESIGN BOARDS

#NOTOMO (No Tomorrow) is the future generation mind set.? It is all about living in the moment and instant gratification. A movement that invites people to be beautiful and free to march at their own beat. An audacious present proclaiming here and now and now or never. Fashion is always in the time in which we live. It is not time itself that matters, but what we do with it. A moving present. The march in time is precise and perpetual, just like the ephemeral, nothing lasts longer than the present as Gabrielle Chanel said.

The ready-to-wear, autumn/winter collection is an abbreviation and inspiration of sports luxe – modern, comfy and cool. Bomber jackets, hi-top trainers for a wearable look with a spirit of athleticism. The sports luxe look is an effortless look with a fashionable appearance. This trend of sportswear meets high-end fashion dates back to the 1920s where designers such as Coco Chanel created jersey swimsuits and making sportswear for woman acceptable which helped popularize the look. #NOTOMO is inspired by the simple elegance that Coco Chanel created. The pieces are wearable with a mix of lightweight fabrics and contrasting textures.

The incentive of the pieces is for the casual chic street style. It is aimed for people who are confident with themselves, have character and like to be noticed. The pieces underline their strong character. The customer buying #NOTMO are people who are communicators. They do not mind to be over or underdressed for occasions as they know, their style is who they are. 

DESIGN BOARDS