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MARKETING AND PROMOTION

Marketing and Promotion: Welcome
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CHANEL 2050

Marketing of Luxury Goods

This project researched how wearable technologies will impact the Haute Couture, Luxury Accessories sector in 35 years implemented by the example, Chanel. Deliverables include comprehensive research on the company, generations, future market analysis and strategy implementation including product development.

 

Marketing and Promotion: About
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ØBJEKT BY IRIS VAN HERPEN

Fashion Promotion

This Emmy Award-winning project is a brand extension into accessories and jewelry for the innovative brand Iris Van Herpen. Deliverables include an integrated marketing communication plan and a promotion video.

Marketing and Promotion: Personal Statement
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MILLY: THE FASHION DEMOCRACY

The first size-inclusive concept for a designer brand.

This promotional video was created for Lauren Lockhart’s Luxury and Fashion Management M.A. Final Project at Savannah College of Art and Design (SCAD).

Marketing and Promotion: Personal Statement

©2018 by Katharina Wittfeld. Proudly created with Wix.com

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