MILLY: THE FASHION DEMOCRACY

The first size-inclusive concept for a designer brand.

This promotional video was created for Lauren Lockhart’s Luxury and Fashion Management M.A. Final Project at Savannah College of Art and Design (SCAD).

​

In today's oversaturated fashion industry, plus-size women make up 67 percent of the female population, yet only 10 - 20 percent of apparel is manufactured in their size.

Lauren Lockhart’s M.A. final project, was set out to discover the barriers preventing brands from successfully tapping into the plus-size market. The project was then applied to the brand MILLY, a contemporary womenswear brand and to create a size-inclusive marketing strategy for the brand.